Build A 6 Figure Product Business: Earn good money doing what you love and still have time to play by Heather Katsonga-Woodward

Author:Heather Katsonga-Woodward
Language: eng
Format: mobi
Publisher: Rethink Press
Published: 2015-12-12T14:00:00+00:00

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Blog Weekly, No Excuses

Blogging is one of the simplest and cheapest ways to build an audience and to bring traffic to your site. If your website consists of just a few informational pages plus your webstore, very few people will land there via google searches. Importantly, you won’t have much in the way of click bait to post on social networks.

The problem with blogging is that most people aren’t consistent. Apparently up to 90% of bloggers quit within six months of starting. If you want your blog to become successful in bringing people to your site you need to keep these 10 pointers in mind.

1 Consistency is key. This is the single most important tip I can give you. You need to keep producing content, week in, week out. At least in the first year, you shouldn’t have even a single week when you don’t post something to your blog. If you’re planning a holiday write a few blogs in advance.

2 Passion helps. If you’re really into what you’re writing about then it will be easy to write. Some bloggers fail because they start for the wrong reason. Blogging to make money is not a good reason if you have no passion for the topic you’re writing about. You won’t be able to keep it up. It will feel like a huge chore.

3 Volume matters. If you have a blog or are planning one you’ve probably thought about how many posts per week are enough. I can give you a definitive answer. At least five a week is a good number if you’re going to make a dent in your field rapidly. The likelihood is that someone else has already been writing on your topic for years and for that reason they are very well indexed by Google; if you want to be seen as an authority or expert website by Google you need to catch up. When I started my hair blog NenoNatural.com I stuck to at least five blogs of at least 500 words each a week. This means I had about 260 blogs by year end or about 130,000 words. If another hair blogger averaged one blog per week they would have had only 26,000 words on their website. In the eyes of search engines I would be the bigger authority on the topic.

4 Smart titles bring traffic. Give your blog posts titles with keywords that people will actually be searching. I started my very first blog during the Christmas of 2006; it was more like an online diary. Free blogging sites like Blogger weren’t a thing yet so I had to learn html. I learned just enough to build my own website and started blogging. Because I wasn’t writing with an audience in mind, many of my titles were creative and obscure, designed to make me look smart rather than to be found by search engines. The site, unsurprisingly, never got many hits. When I started blogging to attract an audience I learned how to write more search-engine-friendly titles; you should do the same.

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